how to promote your site
Rule number one is to have good content with well-targeted audience.
- If you can, make it interactive : a flash, a survey, a coment form, a forum
- If you can, make it “pushy”: a newsletter sent to subscribers periodically. Or provide RSS feeds.
Promote it by spreading the words:
- exchange links with sites sharing like-interests
- market it by advertising (traditional paper, Google AdWords, MSN Search)
- word of mouth or mouse ( buy a payperpost.com review or two of your products)
- submit the site to search engines (Googlebot, Yahoo Slurp, msnbot, Technoratibot)
- submit the site to consortum or advisory groups in your industry
Optimization for searching engines on the web server (SEO):
- validate HTML/XHTML/CSS
- have a sitemap and submit to search engines if you have to. make sure sitemap get updated for any content or structural updates. This site uses a sitemap plugin to automatically update the sitemap for any content change.
- use the keywords consistently and as commonly used in your industry
- analyze friendliness of your site to search engines (Google Analytics)
